Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators | CEGIST

Journal Article

Celso de Matos

Publication

Year of Publication:

2008

Volume:

36

Issue:

4

Pagination:

578-596

Identifiers

ISSN:

0092-0703

Other Numbers:

6414299

Locators

URL

Array

DOI:

10.1007/s11747-008-0121-1

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