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Strategic coopetition of global brands: A game theory approach to 'Nike + iPod Sport Kit' co-branding

International Journal of Entrepreneurial Venturing

Journal Article

F. Rodrigues

V. Souza

J. Leitão

Publication

Year of Publication:
2011
Volume:
3
Issue:
4
Pagination:
435-455

Identifiers

Other Numbers:
2-s2.0-84857330688

Locators

DOI:
10.1504/IJEV.2011.043387

Sustainable Development Goals

Contacts

CEG-IST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

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Financed by Portuguese funds through the FCT - Foundation for Science and Technology, I.P., under the projects UIDB/00097/2020 and UIDP/00097/2020

Host Institution

IST Lisboa