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Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study

Journal of Retailing and Consumer Services

Journal Article

Francisco Espigares-Jurado

Francisco Muñoz-Leiva

Marisol B. Correia

Carlos M.R. Sousa

Célia M.Q. Ramos

Luís Faísca

Publication

Year of Publication:
2020
Volume:
52
Pagination:
101906

Identifiers

ISSN:
0969-6989
Other Numbers:
2-s2.0-85070903177

Locators

DOI:
10.1016/j.jretconser.2019.101906

Sustainable Development Goals

Contacts

CEGIST - Centro de Estudos de Gestão
do Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by
FCT Logo

Financed by Portuguese funds through the 
FCT - Foundation for Science and Technology, I.P., 
under the projects UIDB/00097/2020 and UIDP/00097/2020

Host Institution
IST Lisboa