The impact of corporate rebranding on market value

Academy of Marketing Brand, Identity and Corporate Reputation SIG

Conference Proceedings

A.S. Branca

Publication

Year of Publication:
2010
Number of Pages:
0 - 0

Identifiers

Locators

Sustainable Development Goals

Contacts

CEG-IST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

FCT logo

 

 

Financed by Portuguese funds through the FCT - Foundation for Science and Technology, I.P., under the projects UIDB/00097/2020 and UIDP/00097/2020

Host Institution

IST Lisboa