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The perception of Employee Effect and Brand in Industry and Services: An internal marketing approach

Digital Marketing Strategies and Models for Competitive Business

Book Chapter

Publication

Year of Publication:
2020
Chapter:
6
Pagination:
116-130

Identifiers

ISBN Number:
978-1-799-82963-8

Locators

DOI:
10.4018/978-1-7998-2963-8.ch006

Sustainable Development Goals

Contacts

CEG-IST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

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Financed by Portuguese funds through the FCT - Foundation for Science and Technology, I.P., under the projects UIDB/00097/2020 and UIDP/00097/2020

Host Institution

IST Lisboa