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The Perception of Employee Effect and Brand in Industry and Services

Digital Marketing Strategies and Models for Competitive Business

Book Chapter

Andrea Sousa

João Fernandes Thomaz

Eulália Santos

Aquilino Felizardo

Carlos Francisco Silva

Publication

Year of Publication:
2020
Pagination:
116--130

Identifiers

ISBN:
2327-3437
ISBN Number:
9781799829652
Other Numbers:
cv-prod-id-2229139

Locators

DOI:
10.4018/978-1-7998-2963-8.ch006

Sustainable Development Goals

Contacts

CEG-IST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

FCT logo

 

 

Financed by Portuguese funds through the FCT - Foundation for Science and Technology, I.P., under the projects UIDB/00097/2020 and UIDP/00097/2020

Host Institution

IST Lisboa