Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

Journal Article

Marcelo Pereira

Martin Petroll

João Soares

Celso de Matos

Martin Hernani-Merino

Publication

Year of Publication:
2023

Identifiers

Other Numbers:
WOS:000838698300001

Locators

URL
Array
DOI:
10.1108/IJRDM-09-2021-0394

Sustainable Development Goals

Contacts

CEGIST - Centro de Estudos de Gestão
do Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by
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Financed by Portuguese funds through the 
FCT - Foundation for Science and Technology, I.P., 
under the project UID/97/2025 (CEGIST).

Host Institution
IST Lisboa