THE EFFECTS OF MARKETING PRACTICES - BUSINESS STRATEGY ALIGNMENT ON PERFORMANCE Revista Brasileira de Marketing Journal Article Celso de Matos Flavio Martins Mariana da Rosa Renata Bernardon Publication Year of Publication: 2018 Identifiers Other Numbers: WOS:000449007100006 Locators URL Array DOI: 10.5585/BJM.V17I6.3774 Sustainable Development Goals