From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment

RAUSP Management Journal

Journal Article

C.P.V. Santos

E.L. Lopes

J.C. Dias

A.G.P. de Andrade

C.A. Matos

R.T. Veiga

Publication

Year of Publication:
2021
Volume:
56
Issue:
3
Pagination:
348-366

Identifiers

ISSN:
25310488
Other Numbers:
2-s2.0-85112667687

Locators

DOI:
10.1108/RAUSP-10-2020-0247

Sustainable Development Goals

Contacts

CEGIST - Centro de Estudos de Gestão
do Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by
FCT Logo

Financed by Portuguese funds through the 
FCT - Foundation for Science and Technology, I.P., 
under the projects UIDB/00097/2020 and UIDP/00097/2020

Host Institution
IST Lisboa