A Influência da Apresentação do Preço sobre as Avaliações dos Clientes. (Portuguese)

The Influence Price Presentation Has on Customer Evaluations. (English)

Journal Article

Valter Vieira

Celso de Matos

Publication

Year of Publication:
2012
Volume:
16
Issue:
4
Pagination:
544-565

Identifiers

ISSN:
14156555
Other Numbers:
0613171429433-892

Locators

Sustainable Development Goals

Contacts

CEGIST - Centro de Estudos de Gestão
do Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by
FCT Logo

Financed by Portuguese funds through the 
FCT - Foundation for Science and Technology, I.P., 
under the projects UIDB/00097/2020 and UIDP/00097/2020

Host Institution
IST Lisboa