The effects of marketing practices-business strategy alignment on performance,Os efeitos do alinhamento entre práticas de marketing e estratégia de negócios no desempenho das empresas

Revista Brasileira de Marketing

Journal Article

C.A. de Matos

F.E. Martins

M.B. Da Rosa

R. Bernardon

Publication

Year of Publication:
2018
Volume:
17
Issue:
6
Pagination:
849-865

Identifiers

ISSN:
21775184
Other Numbers:
2-s2.0-85091526397

Locators

DOI:
10.5585/bmj.v17i6.3774

Sustainable Development Goals

Contacts

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do Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

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Financed by Portuguese funds through the 
FCT - Foundation for Science and Technology, I.P., 
under the projects UIDB/00097/2020 and UIDP/00097/2020

Host Institution
IST Lisboa