Signaling advertising by multiproduct firms

INTERNATIONAL JOURNAL OF GAME THEORY

Journal Article

C.P. Pires

M. Catalão-Lopes

Publication

Year of Publication:
2011
Volume:
40
Issue:
2
Pagination:
403-425

Identifiers

Other Numbers:
WOS:000290939100013

Locators

URL
Array
DOI:
10.1007/S00182-011-0279-5

Sustainable Development Goals

Contacts

CEGIST - Centro de Estudos de Gestão
do Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by
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Financed by Portuguese funds through the 
FCT - Foundation for Science and Technology, I.P., 
under the project UID/97/2025 (CEGIST).

Host Institution
IST Lisboa