This seminar will take place on June 27 at 15:30, online via Zoom (link below)
https://videoconf-colibri.zoom.us/j/96996045881?pwd=ZjNIHVpMJbaLYGlEstUE21T4sVibxi.1
Our seminars are free to attend and open to everyone. Please share with whomever may be interested.
Summary
Many consumer behavior activities have been categorized as either utilitarian (devoid of any pleasure) or hedonic (something of pure pleasure). While extremely useful, this way of categorizing activities may miss out on the nuances of the qualitatively high (edifying) vs. low (gratifying) levels of pleasures. Based on the psychological and philosophical way of categorizing pleasure in qualitatively high vs. low levels, I show in 5 studies (N=1610) that there is a consensus regarding the inspiriting (to infuse spirit or life into; enliven) effect of edifying activities vs. gratifying activities and demonstrate that edifying activities are significantly more inspiriting compared to both gratifying and neutral activities. Taken together, I propose a novel categorization of pleasurable activities — edifying vs. gratifying — and robustly show that people’s actual post-activity states contradict the general pre-activity intuition of what may be less exhausting.
Speaker's bio
Olivia Kim is a 4th-year PhD student at the Norwegian School of Economics (NHH) in the Strategy and Management department. Her research interests focus on morality and happiness, and she is currently finishing her dissertation. The edification paper she will be presenting is part of this dissertation. Olivia has a total of four papers in her dissertation, two of which are published in Personality and Social Psychology Bulletin and Psychology and Marketing.