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Perfil do Consumidor em Canais Electrónicos e Tradicionais: Análise comparativa entre um bem e um serviço

Graduation
Year of publication
2011
Graduation type
MSc
Institution
Instituto Superior Técnico - Universidade de Lisboa
Program - MSc
MSc in Industrial Engineering and Management (MEGI)

Contacts

CEG-IST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

Sponsored by

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Financed by Portuguese funds through the FCT - Foundation for Science and Technology, I.P., under the projects UIDB/00097/2020 and UIDP/00097/2020

Host Institution

IST Lisboa