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Lost and found: the information-processing model of advertising effectiveness

Journal of Business Research

Journal Article

Publication

Year of Publication:
1996
Volume:
37
Issue:
2
Pagination:
97--104

Identifiers

Locators

URL
https://doi.org/10.1016/0148-2963(96)00058-6
DOI:
10.1016/0148-2963(96)00058-6

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CEG-IST - Centro de Estudos de Gestão
Instituto Superior Técnico

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Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

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