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Lost and Found: The Information-Processing Model of Advertising Effectiveness

First International Seminar on Marketing Communications and Consumer Behavior

Conference Paper

Publication

Year of Publication:
1995

Identifiers

Other Numbers:
cv-prod-id-2074695

Locators

Sustainable Development Goals

Contactos

CEG-IST - Centro de Estudos de Gestão
Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

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