How to deal with negative publicity: the importance of consumer involvement

Journal Article

Celso de Matos

Ricardo Veiga

Publication

Year of Publication:
2005

Identifiers

Other Numbers:
oai:scielo:S1415-65552005000600005

Locators

Sustainable Development Goals

Contactos

CEGIST - Centro de Estudos de Gestão
do Instituto Superior Técnico

Av. Rovisco Pais, 1049 - 001 Lisboa
Tel: +351 21 841 77 29 (ext. 1729)
Fax: +351 21 841 79 79
E-mail: cegist@tecnico.ulisboa.pt

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