Place branding: revealing the neglected role of agro food products

This study reviews the literature on the subject of place branding, in order to understand how this practice has provided a synergistic association between territorial brands and agro-food products from certain places. An empirical analysis of references resulting from a search in three databases allowed identification and selection of 261 studies, indexed in the SCImago Journal Rank (SJR), on the subject of place branding, and they were classified in seven different categories.